With midterm season in full swing, I’m starting to notice students popping “caffeine” pills and drinking energy drinks such as Red Bull, Monster and Red Rain like there’s no tomorrow. What exactly is it with these drinks? Do they actually fulfill us college students’ need for an energy boost after staying up studying the whole night?
This new trend has boosted sales for the Canadian energy drinks sector and, energy drinks have provided a new category in the beverage sector. Instead of simply buying a soft drink, a coke, or a 7up, adolescents go for something that will give them double benefits, a refreshment with an energy booster. Energy drinks are the new “bright lights” in the beverage sector and are showing and are an area of immense potential for marketers.
How healthy are they? Well, in small amounts, no, the health effects are not worrisome. However, athletes and students who increasingly consume large amounts of these energy drinks may suffer from dehydration, tremors, heat stroke and heart attacks. So what to do during those stressful exam weeks when you’re exhausted? Go to sleep. And if not, drink water, you’ll never crash.