Vitamin water, by Glaceau, is a 750 ml bottle of either XXX, fruit punch, lemonade, berry acai, green tea, apple raspberry, or pineapple is infused with vitamins and minerals, that leaves its consumers feeling refreshed and energized. Vitamin water’s main target market is celebrities, soccer moms, teenagers and athletes. It is known as a stylish product, due to its bright and cheerful labels filled with anecdotes and jokes.
Recently; however, vending machines have started to show up containing only this product. Normally, vending machines contain various snacks or drinks, even ice cream, however Glaceau has designed vending machines that are very unique in their design, and that only carry Vitamin Water. Apparently, these vending machines also take credit cards, and have “taken the best of both worlds and put them into one machine”, according to this Blog. In creating these eye-catching vending machines, Glaceau is trying to attract a larger audience and is differentiating it’s product by placing it in its very own vending machine. Since when does one product get its own vending machine? Since Glaceau decided it needed it. Last year, Glaceau was told to expand their target market, to come up with something new, and boy, did they fill those shoes.
