In the realm of innovation, Apple has successfully made its way to the top, and has, once again, blown us all away with its newest addition: The I-Pad.
On January 27, 2010, Steve Jobs, the CEO of Apple, announced their new product, titled the I-Pad. What is the I-Pad? It is a tablet, a tablet which allows you to check your e-mail via WIFI connection, browse the web, and check your calendars among other tasks. So why is the I-Pad so popular? Is there really something “magical and revolutionary” about Apple’s marketing that makes people reach for their wallets in spite of their own better judgement? Great marketing can help sell you something, that you might not really need, but Apple certainly takes this statement to another level. There are not that many companies out there that have customers lining up in hour-long line-ups to buy something they have never held, heard about or used in their life.
Apple understands that instead of aiming their products at business professionals, they should aim their products at consumers. The reason the I-Pad has become such a revolutionary product is because of Apple’s unique marketing strategy of taking a popular consumer device and adding business functions, rather than adding entertainment to a business computer. This unique approach enables young consumers to grow with apple, starting with the I-Pod Touch, then migrating to the I-Phone once they are old enough, finishing it off with the I-Pad tablet.
The I-Pad does not, however, replace the notebook. It is its own unique device, and that is exactly what Apple aims for. We can differentiate Apple’s product from their competition with ease of use, mobility and convenience. Ladies and gentlemen, Apple has done it again!