L’Oréal Broadens Into the Multicultural Market Posted on October 26, 2014 by kiannab L’oréal is extending their product line to include women of color, as it is a market that has not been successfully reached. This will increase their competitive advantage because currently most beauty products do not specifically target different ethnicities. Will other brands such as Revlon, Maybelline, NYC follow? Loreal already spends twice the industry standard on research and development, which means the quality of products for colored women will be better than other brands. Acquiring Carol’s Daughter will potentially be the new ladder L’oréal dominates, because colored women are in an untapped market of the beauty product industry. In addition to encompassing all skin colors, L’oréal is relatively inexpensive and is affordable by most average consumers. Ultimately, L’oréal has found a domain to tremendously increase growth in consumers and revenue.
