Berkley, California has voted on taxing sugary drinks by 1 cent per ounce. The tax will be paid by the consumers, forcing them to rethink if they want to pay more for a sugary drink verses a more healthy alternative. This initiative may bring awareness to increasing rates of obesity and diabetes in the states as well as in the rest of the world. As Michael Robert states, other cities may follow Berkley in voting to tax sugary drinks. If that happens, the tax will significantly effect the soda/sugary drink industry because less people will be inclined to buy their product. Could this tax potentially destroy the soda industry, if enough people understand the harms of obesity and begin to change their eating habits? Many companies may have to rethink how to reformulate their product to make it healthier to avoid the tax and loss of consumption. Companies with a more health conscious outlook, such as Whole Foods, may begin to take over the food industry in coming years.