Different ways to Utilize Snapchat Posted on November 9, 2014 by kiannab Snapchat became a popular app among young adults for sending photos and videos to friends quickly, and easily. Now, snapchat is expanding their target market and adapting to a form of social media businesses can utilize. Just how companies post ads on Facebook and it shows in the newsfeed, snapchat can be used to target certain consumers by sending snapchats of their product. Snapchat is a social media platform currently underutilized by companies, so the potential to use snapchat as a point of difference is huge. Taco Bell has taken full advantage of snapchat. By sending snapchats of food to consumers, they are more likely to attract customers who are hungry and see a picture of a taco from their phone. As Sujan Patel explains, Taco Bell has a “80% open rate on the snaps they send”, meaning that they advertising is directly being seen by the consumer. This method of advertising is more personal and fast, both of which significantly strengthen a companies marketing strategy.
