Christmas already?
Nov 21st, 2010 by Kimberley Chung
As I was watching TV, the Merry Pringles commercial comes on and it immediately catches my attention.
Here it is:
I absolutely love this commercial because of the music, the colours, and the positive energy it gives off. Christmas is one of my favourite times of the year because it’s so festive and joyful. The music in this commercial instantly reminds me of Christmas. Without even having to think twice, I can tell already that it is near this time of the year. When the pringles fly through the air and someone picks one and eats it. The “crunch” noise gives me a tingly feeling inside and it makes me feel happy. It’s quite a quirky noise, but it’s catchy and it happens 3 – 4 times during the commercial. The commercial carries a beat in the background that really makes the commercial more interesting to watch.
I get a very positive, happy, vibe from this commercial but I don’t really think about the product itself. I like Pringles and everything, but this ad didn’t force me to feel like that I need to go buy some now. The ad makes me correlate positive feelings and Pringles. Because, now whenever I think about it, I ask my friends, “Did you see the Pringle’s Commercial?” — Raising more awareness to the product itself. The Christmas joy also connects Pringles to a happy time of the year. This demonstrates what we talked about a few classes ago, how companies can cause their customers to have certain feelings and then always correlate those feelings towards the product.