Tangoo is a Vancouver based company with the mission to eliminate the stress of planning a fun night out and expand horizons so meeting new and different types of people is not only possible but done effortlessly. The company’s original strategy was through online bookings and upfront paying consumers could enjoy a three-course meal by hopping restaurants having their bills paid already. The problem that soon arose was that customers were cancelling or signing up last minute. Instead of trying to salvage their losses they decided to change their business strategy and transform Tangoo into an app that matches restaurants to users based on their mood.
Tangoo’s founder and CEO, Paul Davidescu, came up with the idea for this company while he was getting his Bachelor of Commerce from the Sauder School of Business at the University of British Columbia. This really brings to light how entrepreneurship can spring from anything. It’s interesting to see in this new day and age what types of businesses are emerging to take advantage of the constant opportunities with technology. I believe Tangoo made the right decision because they took a weakness and turned it into a strength; creating a free app eliminated their previous booking dilemmas and simultaneously invited a larger audience to participate.