I won’t lie, Sabrina’s post definitely caught my attention because food was mentioned and one of my favourite guilty pleasures nonetheless!

The article raises awareness to such a common hurdle for many businesses that often leads to their ultimate downfall. A change in consumer’s preference and taste is one of the hardest to overcome because human behaviour can be unpredictable. One of the most noticeable differences in the childhood of children growing up in the 2000s versus the 90s is the spike in healthy eating. While this is a good direction to go in for the sake of this generation’s health, understandably this cannot be good press for companies that produce unhealthy snacks. This made me question if I was in Kraft’s position how I would realign the company when faced with the wave of healthy conscious eating which was a really stumping question. Interesting enough I started thinking about how the cola industry has managed to continue to thrive despite the reality one can has roughly 39 grams of sugar. Cola is not by any means the healthiest option but Coke and Pepsi have already made such an impression on consumers that it keeps them coming back. This had me questioning how it was possible and how could Kraft follow suit? I believe Kraft has made a good step in repainting their image as a “fun” snack but they shouldn’t stop just there. If other companies that produce unhealthy drinks or foods are still going strong Kraft should take a few notes and see what could work for them. Sabrina raised a good point that Jell-O’s presence has disappeared in recent years so a huge comeback is crucial and necessary if they want to break back into the market.

http://www.caffeineinformer.com/sugar-in-drinks