The Red City

As part of blogging for the first time for COMM296, I would like to introduce a little about myself. I am someone who loves sports, food and fun in general. I am also someone who actively search for exciting new products/things/foods to explore and try out. This brings me to the heart of today’s topic, product RED…

Recently, I’ve noticed all around Vancouver that many huge MNC’s like Starbucks, Apple and even Nike are helping to fundraise and promote awareness for an important issue in Africa; Aids. Apple first introduced Product ( Red ) during the introduction of the 3rd edition of Ipod Nano. Sales were as hot as the product, More than 3,800 people die everyday from AIDS in Africa and almost 1000 children are infected with HIV each day, through effective advertising campaigns like this one and slogans such as…

“Play more than music.
Play a part.”

This awareness have quickly spread throughout the world. It is amazing how deep the impact could be when product marketing reaches out to our emotions…

In addition, Starbucks have recently turned from green to red also…