Marketing is a vast and very broad subject, there’s so many questions to be asked about whether a marketing campaign is successful. Does it appeal to the consumers? Does it capture the market’s needs and wants? Does the company have to spend a lot of money in marketing the product or does the product market itself? Questions are endless, that is why we need to focus on the sole purpose of, Why do we have marketing? …. To sell a product. Simple, short and neat.
This century (SO FAR) is filled with complications from privacy regulations, copyrights & patents and the booming technology sector. How does one sell a product? There’s so many products out there over yours, as a chinese proverb states “you will always find a mountain higher, bigger and better than yours” then how do we keep everyone on your mountain even if there’s a better mountain?….
A product may convey a lifestyle, it defines the person using it. What they consume determines what and who they want to become, so isn’t it easy to say… well just make a product which represents what everyone wants to be! Everyone wants to be HAPPY, POPULAR, ACHIEVED and in a lot of cases RICH! This is exactly what I want to elaborate on in this blogpost, a lot of the products today that we find in the market, wether if its in the music industry, car industry or even deodorant industry. Many products or rather companies, APPEAL to their target market that by using the products that they are promoting they CAN become HAPPY, POPULAR, ACHIEVED and RICH! By aligning one self’s attitude in a product it is a strong bond between the consumer and the product, it creates a relationship between the two and is more than a mere product. For example a lambo spyder represents the owner, it does not merely act as a transport tool getting you from one place to the other it is a social status and it shows that you are filthy rich. If we analyze more advertisements we can see that this is true:
As you can see, everyone in the video is DANCING, the color further enhances the joyful and HAPPY feel. what does this tell us? something along those lines as… ‘you won’t be happy unless you get a nano’? to some people this is very true and its ads like these which turns so many millions around the world ADVOCATES for the Apple company. It creates a want and redefines cool!
AGAIN, JORDAN brings out the intensity in which athletes should have, it links this intensity with the product. How does this change the consumers attitude? ‘I’m intense too, but before i go out to train like that i must go and buy a pair of jordans’ it alters how you think, everyone needs a pair of shoes, well… might as well be a pair from Jordan since it successfully captures the intensity of how athletes WANT to train most importantly it captures How YOUUUU want to train, it DEFINES YOU. On top of that if we consider Nike’s commercials it often includes A LOT of people, this plays with the idea of trends and popularity, if you don’t want to be left out or don’t want to be unpopular then use nike because… everyone else is!
