Categories
Marketing

Exponential Growth

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Browsing through a few class mate’s blog posts, one, namely Seuree Kim have really caught my attention. The idea about exponential growth in marketing strategies, more commonly known as viral marketing. Like a virus it spreads and spreads and SPREADS. This chain effect in my personal opinion may be one of the most influential and powerful effect on humanity. Seuree’s introduction of viral marketing, I feel closely links to the works of a powerful stock researcher. Jonathan Lebed, one of the most influential stock researcher uses precisely this marketing strategy to get his name and his stock picks around millions. How? He actively sends an email every few days to his subscribers, people receiving this would act like advocates in promoting the stock pick. Quickly like ‘wild fire’, messages about that stock spreads. Imagine that the company is only mediocre, because of this effect everyone would buy this stock, prices would go up and self-fulfills Mr. Jonathon Lebed’s claim/speculation. On top of that, Mr. Lebed uses the internet, emails, websites and blogs to promote his research. This approach is similar to a lot of other huge MNC’s, this is interesting in terms of how we use the same platforms to reach out to our target market; whether you are a single salesman reaching out or a gigantic company trying to sell millions of dollars worth of goods. I wonder how many more products/ideas/services uses this approach?

By Kim Choy

Coming from Hong Kong, a student who wants to experience living abroad as a university student far away from home. As a 1st year commerce student, there are many things to be learnt. Here in my blog I will recording the interesting and intriguing learning/findings relatable to commerce.

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