I have been casually chatting with my roommate who also is in Commerce, we talked about how marketers today involves the consumers more in their marketing process. For example Car wrap advertisements, it is very popular especially taxis to have their car’s ‘wrapped’ in readily designed and printed advertisement. What other better ways can you think of which can show and advertise your product/company in everywhere you go? Essentially a ‘moving’ advertisement.
The car wrap below, I find incredibly suited for the advertised purpose. Tap out is a very male dominant area of entertainment and by printing its advertisements on race cars ( also very male dominated) it will very likely attract the anticipated target market. Another big advantage of car wraps is that it catches the attention VERY QUICKLY, it can also market/advertise the product or the service in places where no companies can reach e.g. the highways which gets you from states to states. Besides, you’re getting PAID to drive your own car!
Another to-be hot topics within marketing is the new strategy of letting consumers experiencing and using products which aren’t on the market yet. Traditionally this process is only used by the manufacturer, by letting their employees try the car and give them feedback however, by letting potential consumers use the product is a pretty new strategy. It allows them to understand and grow to like the product before it has a price. This strategy also involves the average normal consumer more because they are the ones using the product, they can give feedback before the product is launched (in marketing terms they are co-creating value). In addition, people seeing people with the new products will question “what the hell is that?” –> like how apple first launched its product (ipod) with the white ear-buds. If the company lets enough people try the product, it is hard to determine the potential benefits…
