Seeing Red Bull commercials on TV always stumped me. Is this company legally allowed to say this drink gives you wings? Has anyone tested this or complained to headquarters of their lack of wings?
I guess now, someone finally spoke up.
As stated in the article, Red Bull now faces a lawsuit of $13 million dollars, $6.5 million in which will be given back to an estimated 1.4 million consumers.
This entire scandal leads me to question Red Bull’s marketing team. When coming up with a slogan, were they not aware that it is not true? Did they not think it was possible for someone to sue them for such a deceptive phrase?
The catchy slogan does allow for a creative advertising strategy, both for commercials and picture advertisements. However, was this worth it? 
I can only imagine how the company is reacting to this headline. If I were to guess, I would not be surprised if the company fired the person who initially started the tagline.
If Red Bull were my company, I would try to create a new slogan. On the other hand, if Red Bull were my company, I would not let such a foolish marketing mistake happen in the first place.
Original Article: http://www.huffingtonpost.co.uk/2014/10/12/red-bull-gives-you-wings-lawsuit_n_5972282.html
Picture taken from: http://www.thedrum.com/news/2014/10/09/redbull-doesnt-give-you-wings-or-promised-refund-following-claim-rush