Amy Du’s article exclaims how famous and popular the raging new Disney movie, Frozen, has become. No one can be oblivious enough to disagree with that statement.
However, I cannot help but think that Frozen was just lucky with the timing. Having seen Frozen multiple times, I can definitely see why the toddlers throw tantrums when the Anna dolls are sold out in stores. But is it the movie that is actually popular? Or is it just prime marketing?
Disney movies have been coming out since 1937, and each movie has been quite spectacular. From Snow White and the Seven Dwarfs to Lion King to Little Mermaid… everyone has their favourite. But what if the timeline was switched? What if it was, for example, Little Mermaid that was just released instead of Frozen. Would it be just as popular?
I would like to believe so. Yes, Frozen was an amazing movie, however I believe that if any of the other Disney movies had been released in this technology-crazed era, those movies would be just as popular. With the access of Youtube, Facebook videos, Internet access and the endless amounts of advertisements online, no wonder Frozen has become as popular as it did.
Picture taken from: http://www.disney.co.uk/movies/frozen
Amy’s article: https://blogs.ubc.ca/amydu/2014/11/01/130/