What You See is What You Get?

A name is very important whether it be a job title or one’s real name. It differentiates one person or thing from another and creates an echoeing impression if the job is done effectively and tastefully. Cars are very fine examples of this concept.

 A Mercedes-Benz can be recognized as fashionable, status-uplifting, and undoubtedly attractive. What is desired also comes with a hefty price, but how far would a supplier go to recreate that want with a cost that “regulars” can afford?

The Daewoo Chairman is a prime example of a car that plays up the features of a luxury car… except the question is why isn’t it attracting the same attention as its inspiration?

The Daewoo Chairman and the 2010Mercedes-Benz E-Guard look pratically identical, but aside from the hype that is created in Korea, the Chairman cannot compare to the physical and mental comfort a Benz can provide.

If I were to disuise the Chairman with the Mercedes-Benz logo, imagine the money that I could make! Despite the engineering of this Korean model, it seems as though it cannot be as world-class it hopes to be.

So what is it about a name? Since it seems that the Chairman will never quite reach the status that it hopes to acquire, maybe it should learn to position itself with what it’s got: The Next Best Thing to  a World-Class Car.

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