Business and Technology Management – super market chain

Businesses adapts to the new technology and adopts the technology to monetize even larger profits. Furthermore, more now days market is very saturated and competitive which requires them to create their unique strategies to survive in the market.

Chain Supermarkets are using BTM(Business Technology Management) to personalizing price. Safeway uses the online website and smart phone application to gain the information about customers for finding out what customers want from the super market.

This allows both the super market and customers to have benefits. Customers can get the special offer from the chain and the chain can easily target the customers who fit into their promotion.

On the other hand, I can see the privacy issues from this technology. In order to customize, they have to collect customers information. This might bring privacy issue and there are possible possibility of abusing and hacking.

http://www.businessweek.com/articles/2013-11-14/2014-outlook-supermarkets-offer-personalized-pricing