Sharp, an electronics company is shifting to the production of Strawberries. According to this article, the huge losses incurred by the company in the last three years have propelled it to quit the Electronics Industry and join the Agricultural Industry. With the use of the technology, the company hopes to venture into this new industry and hopefully make high profits by the beginning of the next decade.
However, I see this as another huge risk compared to staying in the Electronics Industry. This is because the company will have to start from the scratch in its agricultural production, in the production of something that it has no experience at all. In addition, such a move will result in a high level of unemployment for its employees. However, with in the Electronics Industry, the firm has stayed there for some time and probably needed to maneuver around things like more research and a few other adjustments to test the possibility of keeping up with the level of competition. Even in the worst case scenario, a merger with another company would probably help the company survive the tough competition.
http://www.businessweek.com/articles/2013-09-27/forget-tvs-dot-sharp-sees-a-future-in-strawberry-farming
I agree with you Kirmio. Sharp has expertise and employees that are experts in the electronic fields. Them leaving that all behind and entering a market they have no idea about will provide financial challenges and hardships to come.
Thanks for the post
Vadim