With the continually improving technology, businesses have no option but embrace every technological change in order to keep up with the competition. According to this article, Kenya is currently rated the top country globally in embracing the mobile-commerce technology. This is largely the result of easy access to cell phones compared to computers and relatively fewer banking systems. But more importantly is the quick pace with which most Kenyan firms have embraced the mobile payment for their transactions. This indeed gives local (Kenyan) firms a competitive advantage to in the East African as well as sub-Saharan region, which should translate to increased efficiency hence lower costs for the firms. In fact, businesses now do not have to use sales persons in their commercials as majority of the people use handsets to get information about products or services they are interested in buying.

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