In the case of BP’s Oil Spill off the Gulf of Mexico, BP has agreed to pay restitutions to victims of the spill, an amount expected to be upwards of $5 billion. Since then, the oil giant’s ethical reputation has long since drowned alongside any prior positive brand recognition it once had. To try and mitigate this and the financial damage of these claims, BP has launched a $500 million PR campaign aimed at restoring its image, but more significantly to intimidate any further victims from filing claims. This is further evidence of BP failing to uphold ethical standards with regards to the oil spill and it’s victims. These campaigns cross the point of restoring it’s brand image or creating an illusion of corporate responsibility, and intend solely to scare victims from coming forward, a flagrantly disregarding of ethicality and the consequences of their actions.

http://www.desmogblog.com/2013/08/26/bp-launches-massive-pr-campaign-demonize-oil-spill-victims

http://www.ctvnews.ca/business/bp-launches-campaign-against-billions-in-gulf-oil-spill-payouts-1.1342013