A massive array of competitors and a price conscious customer base have transformed the airline industry into one of the most competitive markets in the world. This has made it a necessity for airlines to cut costs in order to offer customers a comparative price to that of its competitors. As such, massive aircrafts like the ones Airbus and Boeing offer, have become increasingly appealing among airlines, who can use them to sell seats for reasonable prices while limiting the overhead costs of multiple flight crews, and fuel. This being said, companies such as Japan Airlines were recently quick to purchase Airbus’s newest wide-bodied jet, despite the promise of a similar sized and more efficient Boeing jet on the way. This $9.5 billion dollar purchase emphasized the necessity of getting to market first. Although anticipated that Boeing will release superior product, the Japanese buying was forced to replace its old Boeing aircrafts with the newer Airbus jets simply because they were able to offer their product when the company needed it. This has cost Boeing valuable market share in a demographic that they once had a firm grip, and furthermore taught them a valuable lesson in being first.

http://www.nytimes.com/2013/10/08/business/international/jal-orders-9-5-billion-worth-of-airbus-jets.html?_r=0

The rapid expansion of digital technology has given birth to a vast number of entirely new industries. As these new companies flourish, existing corporations are finding it increasingly challenging to stay relevant. Toyota has noticed this shift in the tech-loving young Japanese market, realizing that an increasing number of early adults no longer value the pleasure that owning a car has to offer and instead are attracted more by their generation’s tech industry.  To counter this transition, Toyota is releasing a public speaking campaign trying to invoke a renewed admiration for traditional automobiles.  However, this is nothing more than an attempt to try and force-feed an old school product to a new school demographic. Alternatively it will promptly become auto companies such as Tesla motors who will truly seize the attention of this market. Their entirely electric headline Model S vehicle comes standard with features such as a 17-inch touch screen media display incorporating the allure of technology with the practicality of a vehicle. This is an example of a business model that objectively analyzed the desires of it’s intended customers as is catering to them, a far superior strategy to those of Tesla’s tradition auto company counterparts.

Article Link:

http://www.bloomberg.com/news/2013-10-07/casanovas-on-foot-baffle-toyota-ceo-as-japan-sales-shrink-cars.html

Information of the Tesla Model S:

http://www.roadandtrack.com/car-reviews/first-drives/2012-tesla-model-s

Companies have forever acknowledged the massive influence customers have over the success of failure of a product. This is largely accredited to the power of word of mouth. Heightened by the popularity of social media, this is now, more than ever, a reality.  However, this also means that companies can now track the opinions, responses, and magnitude in which customers are talking about their products. This desire on behalf of companies is evidently occurring in the television industry, and as the article suggests, is being tended to by Twitter. The social media site, in conjunction with Nielsen (the information and measurement company), have released Nielson Twitter TV Ratings, a product that analyses both the content of tweets regarding various shows and the number of tweets posted and furthermore viewed by Twitter users. This program is an incredible tool for producers to have at their disposal, and will shape the future of the TV industry. It is one of the first products that allows companies to monitor the word of mouth process, and in turn will aid them in adapting their business to satisfy the instant requests of it’s customers.

http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html