The rapid expansion of digital technology has given birth to a vast number of entirely new industries. As these new companies flourish, existing corporations are finding it increasingly challenging to stay relevant. Toyota has noticed this shift in the tech-loving young Japanese market, realizing that an increasing number of early adults no longer value the pleasure that owning a car has to offer and instead are attracted more by their generation’s tech industry.  To counter this transition, Toyota is releasing a public speaking campaign trying to invoke a renewed admiration for traditional automobiles.  However, this is nothing more than an attempt to try and force-feed an old school product to a new school demographic. Alternatively it will promptly become auto companies such as Tesla motors who will truly seize the attention of this market. Their entirely electric headline Model S vehicle comes standard with features such as a 17-inch touch screen media display incorporating the allure of technology with the practicality of a vehicle. This is an example of a business model that objectively analyzed the desires of it’s intended customers as is catering to them, a far superior strategy to those of Tesla’s tradition auto company counterparts.

Article Link:

http://www.bloomberg.com/news/2013-10-07/casanovas-on-foot-baffle-toyota-ceo-as-japan-sales-shrink-cars.html

Information of the Tesla Model S:

http://www.roadandtrack.com/car-reviews/first-drives/2012-tesla-model-s