On October 4th, Riot Games company has announced an all-new challenger competition for League of Legends (LOL). This event will run in tandem with the League championship series in 2014 through their partnership with Coke Zero.

Riot Games is a direct-to-consumer video game developer established in 2006. The company’s development is really fast, it becomes one of the leading global developer through launching their debut title, League of Legends. More than one million gamers play League of Legends and log more than half a billion minutes of playtime each month!

More and more teenagers and even adults addicted in video game in today’s society. This has become the opportunity for Riot Games Company. The design of the game LOL and its good reputation, as its strengths, attract more players, not only in North Ameriaca, but in the whole world.The huge Asia market became one of the target segments of Riot. In 2007, Riot cooperate with Tecent, the largest chinese investment holding company. LOL was officially introduced to the Chinese Market, and brought millions of video game players immediately. With the large number of customers, LOL fans, Riot Co. launched the championship every year in California, millions people from different country would stream it online to win the 2 million prize pool, and 11,000 seats were sold out in the arena to watch the game. This also gives the company an opportunity to make large profit.

LOL World Championship (youtube Link)

Work Cited:

http://www.gamespot.com/articles/riot-games-reveals-new-league-of-legends-challenger-series/1100-6415344/

Margolis, Jacob. “Take Two.” KPCC. N.p., n.d. Web. 08 Oct. 2013.