The popular rubber duck designed by Florentijn Hofman, as lots of people know and follow, has been to a variety of countries since 2007. Every place the rubber duck has been to, those local fans pursue crazily, it really brings surprise and laughter to people, and largely achieved the artists in mind. In fact, it does not only brings happiness, but also huge economic benefits. According to the Wall Street Journal, not including the souvenir income, that revenue of  the rubber duck on display in the two parks in Beijing has roughly reached 33 million dollars.

At the same time, not only the rubber duck swept the whole China, as well as its “friends” all over the country. For example, the “green dream duck” in YuYuantan Park, and all kinds of ridiculous duck models emerge overnight in other domestic cities. More recently, Zhejiang province announced to launch the “goose” aiming to promote the culture. As a result, people feel helpless and satirize that China is always walking in the back, imitating and plagiarizing other people’s creativity.

The creative economy is not accidental growing steedly, explaining with the smiling curve in economic, it is precisely accounted for the highest value-added chain in the two areas of design and sales. Creative Economy holds the exclusive design, technology patents, and stress the brand marketing, customer service, it is at the highest status in the value chain of all industries.  The rubber duck’s huge profit tells us: We can not satisfy with the “big manufacturing country,” because manufacturing is just at the bottom of the smiling curve. To improve China’s quality and efficiency in economy, it is important to change “Made in China” to “Created in China”.

Sources:

http://blogs.wsj.com/chinarealtime/2013/11/04/china-kick-starts-the-economy-with-a-big-spending-duck/

http://www.florentijnhofman.nl/dev/project.php?id=154