My strategy was to look for news and media within the four theme searches and then fill in the gaps with specific, dedicated searches. For example, while I did not immediately land on Issue 42 or the Playboy story in 007 Magazine, finding the site (through a Poster category search) and navigating within it helped me find the best results for this category.
Searching sources directly, such as lifestyle magazines and newspaper websites, was not helpful. For example, although I personally own a number of James Bond issues of men’s magazines such as Esquire and GQ, searching James Bond on the publication websites produced irrelevant results that were a pain to browse.
Instead, I conducted web searches that I believed would include News and Media results. Aston Martin and James Bond, James Bond villain architecture, and “Rejoice James Bond is dead” were all used to specifically find results to fit this category.
The challenge here was finding primary (or close-to-primary) sources for the Marketing and Lifestyle theme and contained visuals. While I wanted to find some theoretical writing about Bond marketing (identified through the academic search), I felt it was important to see the marketing as well. I realized that many search results were too textual. For example, items found through Factiva fit this category and supported the Marketing and Lifestyle theme, but ultimately were not a good fit for this visual course.
9. Harper, K. (n.d.). Bond and the bunny: 007 Magazine’s collector’s guide to James Bond & Playboy. Retrieved from http://www.007magazine.co.uk/factfiles/factfiles_playboy.htm
Bond in Playboy: text, images, cover blurbs, women from the film and women in bond-like poses, “lifestyle guide”.
Search: Google > critique of James Bond movie posters | Theme: Re-representation, Marketing and lifestyle
10. Issue #42. (2003, December). 007 Magazine. [Only limited available information online, so limited citation. Details here: http://www.007magazine.co.uk/bibliography4.htm]
Two magazine pictorials show how Bond was marketed: Harrods Christmas windows and Japanese poster concepts.
Search: Google > critique of James Bond movie posters | Theme: Marketing and lifestyle, Posters
11. Calhoun, D. (n.d.) From Aston with love. Aston Martin Magazine, 22. Retrieved from http://www.astonmartin.com/en/heritage/james-bond/a-love-affair.
Aston Martin’s relationship with Bond, according to Aston Martin’s lifestyle magazine.
Search: Google > Aston Martin and James Bond | Theme: Marketing and lifestyle
12. Rose, S. (2008, November 4). James Bond: the enemy of architecture. The Guardian. Retrieved from https://www.theguardian.com/artanddesign/2008/nov/04/james-bond-architecture
How brutalist, modern architecture is used in Bond and what it suggests.
Search: Google > James Bond villain architecture | Theme: Film and franchise.
13. Pierce, J. K. (2006, August 28). Mr. Bond has you covered (Blog post). Retrieved from http://therapsheet.blogspot.com/2006/08/mr-bond-has-you-covered.html
A source for multiple James Bond men’s lifestyle covers worth discussing, and I could scan some of my copy of the 1967 issue for further discussion.
Search: Google > “Rejoice James Bond is dead” | Theme: Marketing and lifestyle