Search themes and strategies

I wanted to find topics for the proposed course without imposing my own bias of what is iconic imagery and franchise symbolism. Rather than searching particular visualizations—female silhouettes, gun barrels—I chose search themes that reflect content forms and genres. Posters and Film and Franchise look at format-specific manifestations of Bond, while Marketing and Lifestyle and Re-representation are format agnostic but source-genre specific.

An important part of my strategy was to dive deep on most searches. James Bond, in addition to being a pop culture topic with a long history, is especially relevant in media right now. Therefore, no matter the specificity or length of the search string, thousands of results were going to surface (on Google) and many of them would not be a great fit for the course. I viewed results up to page 11 . Although I briefly tried other Web search engines, I found that searching with Chrome/on Google learned from itself and provided the best search experience.

1. Marketing and Lifestyle: Sources, preferably primary, for illustrating how Bond is visually depicted, and what this is intended to portray, in media like advertising and lifestyle magazines.

I used the terms James Bond tourism because I thought it would identify potential datasets as well as marketing content. I then used James Bond to search specific sources of marketing and lifestyle content (such as Factiva database, 007 Magazine), as well as targeted searches on sites of well-known Bond-approved brands, like Omega and Aston Martin. Content in this theme was also easily identified through the Film and Franchise search.   

2. Film and Franchise: Sources to be used as foundational pieces for the course, addressing the films and visualization of Bond more generally.

For finding information about film and franchise broadly, I chose to construct searches in specific source locations where a simple “James Bond” could be used to find content. This involved identifying potential books, journals, and databases through UBC library website—by looking for sources under content-source themes of film, art, and design—and then searching identified databases/journals with James Bond.

Search strings played a key roll on the Web pairing James Bond with broad themes of the course, such as Visual culture, opening titles, visualizing, motifs and with specific content forms like documentary.

3. Re-representation: Bond re-represented through infographics, parodies, fan art, etc.

Results for this topic were typically identified through other searches conducted, which all produced some re-imagined Bond content. For example, James Bond dataset produced info graphics, and the Poster searches included re-representations. The only specific search for this theme was James Bond music video, to find a video re-representation.

4.Posters: A format-specific visualization, but can encompass broad resource types, from official posters, to commentary and analysis of posters, and re-representations.

Through other searches I had already identified a few sources for this topic. Therefore, I used terms like critique, movie poster, poster with James Bond and Archer (a parody I knew to have Bond-influenced posters) to direct my search on Google. From search results, I browsed content and clicked through websites to find the depictions that I thought would be good for the course.

Academic books and articles

Because Bond is a longstanding pop culture topic, I easily came across academic works while conducting my subtopic searches on Google. Many were Open Access or easily accessible, but many required subscriptions to specific journals or access to printed works. While I felt confident with what I found through web searching, in order to properly represent this category, I moved to UBC’s library site to conduct more targeted searching.

I used UBC Summon to identify books physically inside Koerner by searching James Bond and then refining results by Library Catalogue. After identifying works with call numbers in two different areas, I browsed shelves at the library for related resources. This search produced published conference proceedings in addition to edited volumes with works by multiple authors, as well as entire books by a single author.  Additionally, I used UBC Summon to search for specific terms I’d identified with my four subtopics.

I identified databases and journals available through UBC by keyword searching the Indexes & Databases and Journal Titles searches with broad terms such as art, design, film, and visual culture. I accessed content sources identified by this search and then used “James Bond” to search, knowing that content would likely be limited.

Challenges included limiting sources for this assignment; I was pleased with the number and quality of academic sources, as I had erroneously assumed much of my content would not be academic in nature.  

1. Frenk, J., & Krug, C. (Eds.). (2011). The cultures of James Bond. Trier, Germany: WVT, Wissenschaftlicher Verlag Trier. [Link: http://resolve.library.ubc.ca/cgi-bin/catsearch?bid=5759875]

Five chapters on various visual perspectives of Bond and visual culture: “One Silhouette is Not Enough: The Bond Silhouette as the Visual Representation of the “Mobile Signifier” James Bond”, “How to Be Bond: 007/Daniel Craig, Masculinity and British Men’s Lifestyle Magazines”, “Narrative Feedback: Computer Games, Comics, and the James Bond Franchise”, and “The Spies Who Spoofed Him: Bond Parodies”.

Search: UBC Summons > James Bond | Theme: Marketing and lifestyle, Re-representations

2. Racioppi, L. & Tremonte, C. (2016). Geopolitics, gender, and genre: The work of pre-title/title sequences in James Bond films. Journal of Film & Video, 66(2), 15-25. https://doi.org/ 10.5406/jfilmvideo.66.2.0015

Discussion of influences and what can be read into opening scenes—a bit higher level discussion than just how it looks.

Search: UBC > Indexes & Databases > Film > Film & Television Literature Index > “James Bond” | Themes: Film and franchise

3. Weiner, R. G., Whitfield, B. L., & Becker, J. (Eds.). (2011). James Bond in world and popular culture: The films are not enough. Newcastle Upon Tyne, United Kingdom: Cambridge Scholars Publishing. Retrieved from https://searchworks.stanford.edu/view/9147631

Four chapters on non-film Bond representations: “James Bond posters: An art professor’s personal view”, “Use your joystick, 007: Video games and the interactive Bond experience”, “All bang bang, no kiss kiss? The Bond figure and video games”, “Branding the new Bond: Daniel Craig and designer fashion”.

Search: Google > critique of James Bond movie posters Theme: Posters, Marketing and lifestyle

4. Christoph Lindner (Ed.). (2003). The James Bond phenomenon: A critical reader. Manchester University Press. [Link: http://resolve.library.ubc.ca/cgi-bin/catsearch?bid=2705312]

“A license to thrill” and “The James Bond films: Conditions of production” chapters identify things that are considered critical to bond film and introduce term ‘Bondian’.

Search: UBC Summons > James Bond | Theme: Film and franchise

5. Cooper, H., Schembri, S., & Miller, D. (2010). Brand-self identity narratives in the James Bond movies. Psychology and Marketing, 27(6), 557-567. http://doi.org/10.1002/mar.20344

Identifies three brand–self narratives tied to Bond that represent the archetype lover, hero, or outlaw.

Search: UBC Summons > (James Bond) AND (tourism) | Theme: Marketing and lifestyle

6. Murray, J. (2017). Containing the spectre of the past: The evolution of the James Bond franchise during the Daniel Craig era. Visual Culture in Britain, 18, 247-273. https://doi.org/10.1080/14714787.2017.1338161

Draws strong comparisons between Spectre and other films (aka Bond visualizing itself) and talks about portrayal of Britishness, too.

Search: UBC > Journals > visual culture > Visual Culture in Britain > “James Bond” | Theme: Film and franchise

7. Nichols, E. (2014). Behind the brand of James Bond. The Luminary, 4. Retrieved from https://www.lancaster.ac.uk/luminary/issue4/issue4article14.htm

Looks at products with promotions that use Bond.

Search: Google > Visual culture of James Bond | Theme: Marketing and lifestyle

8. Dixon, B. A. (2009). Sex for dinner, death for breakfast: James Bond and the body (Dissertation). Available from ProQuest Dissertations & Theses Global (UMI No. 3367989). Retrieved from http://ezproxy.library.ubc.ca/login?url=https://search-proquest-com.ezproxy.library.ubc.ca/docview/304986735?accountid=14656

I would use it for my own background for the course: includes images and discusses the body in literature, film, art, and advertising.

Search: UBC Summon > (James Bond) AND (tourism) | Theme: Marketing and lifestyle, Film and franchise

News and media

My strategy was to look for news and media within the four theme searches and then fill in the gaps with specific, dedicated searches. For example, while I did not immediately land on Issue 42 or the Playboy story in 007 Magazine, finding the site (through a Poster category search) and navigating within it helped me find the best results for this category.

Searching sources directly, such as lifestyle magazines and newspaper websites, was not helpful. For example, although I personally own a number of James Bond issues of men’s magazines such as Esquire and GQ, searching James Bond on the publication websites produced irrelevant results that were a pain to browse.

Instead, I conducted web searches that I believed would include News and Media results. Aston Martin and James Bond, James Bond villain architecture, and “Rejoice James Bond is dead” were all used to specifically find results to fit this category.

The challenge here was finding primary (or close-to-primary) sources for the Marketing and Lifestyle theme and contained visuals. While I wanted to find some theoretical writing about Bond marketing (identified through the academic search), I felt it was important to see the marketing as well. I realized that many search results were too textual. For example, items found through Factiva fit this category and supported the Marketing and Lifestyle theme, but ultimately were not a good fit for this visual course.

9. Harper, K. (n.d.). Bond and the bunny: 007 Magazine’s collector’s guide to James Bond & Playboy. Retrieved from http://www.007magazine.co.uk/factfiles/factfiles_playboy.htm

Bond in Playboy: text, images, cover blurbs, women from the film and women in bond-like poses, “lifestyle guide”.

Search: Google > critique of James Bond movie posters | Theme: Re-representation, Marketing and lifestyle

10. Issue #42. (2003, December). 007 Magazine. [Only limited available information online, so limited citation. Details here: http://www.007magazine.co.uk/bibliography4.htm]

Two magazine pictorials show how Bond was marketed: Harrods Christmas windows and Japanese poster concepts.

Search: Google > critique of James Bond movie posters | Theme: Marketing and lifestyle, Posters

11. Calhoun, D. (n.d.) From Aston with love. Aston Martin Magazine, 22. Retrieved from http://www.astonmartin.com/en/heritage/james-bond/a-love-affair.

Aston Martin’s relationship with Bond, according to Aston Martin’s lifestyle magazine.

Search: Google > Aston Martin and James Bond | Theme: Marketing and lifestyle

12. Rose, S. (2008, November 4). James Bond: the enemy of architecture. The Guardian. Retrieved from https://www.theguardian.com/artanddesign/2008/nov/04/james-bond-architecture

How brutalist, modern architecture is used in Bond and what it suggests.

Search: Google > James Bond villain architecture | Theme: Film and franchise.

13. Pierce, J. K. (2006, August 28). Mr. Bond has you covered (Blog post). Retrieved from http://therapsheet.blogspot.com/2006/08/mr-bond-has-you-covered.html

A source for multiple James Bond men’s lifestyle covers worth discussing, and I could scan some of my copy of the 1967 issue for further discussion.

Search: Google > “Rejoice James Bond is dead” | Theme: Marketing and lifestyle

Audio and video

Bond is partially synonymous to video, which was a challenge for this content. Most searches on sites like YouTube produce scenes from the films—but these compilations are not always relevant to the concepts behind this course. Other typical YouTube videos include James Bond video game walkthroughs (also out of scope).

My strategy was to find other audio and video content that I could use for course development, and possibly assigning to students, but that did more than summarize or show scenes. I did this by searching specific sources where I expected to find results, such as searching poster in the episode listing of James Bonding podcast (I would have gone to other Bond podcasts if this one had not produced results). I also searched for specific formats of video content, such as James Bond music video in YouTube (excluding most irrelevant film and game play content but leaving Bond song music videos to browse beyond) and James Bond documentary on Google (having to remember that everything visual isn’t necessarily relevant to the course).

Another challenge is that audio-video content is often embedded in blog posts, newspaper articles, and other websites, which makes the content hard to identify from the name of the source. For example, the video in 15, below, is part of an online newspaper article and the online magazine article in 18, below, embeds many videos. Both of these were identified during theme-based searches, rather than category searches.

14. Mira, M. & Gourley, M. (Hosts). (2017, December 26). Episode 056: The movie posters of James Bond. James bonding [Audio podcast]. Retrieved from https://www.earwolf.com/show/james-bonding

Info on the design, details, context of posters through pop culture commentary. For course development only—would not assign to students.

Search: podcast website > poster [I knew the podcast already but didn’t know if there would be relevant content] | Themes: Poster

15. Sweney, M. (2015, June 5). Global ad campaign to promote the UK brings in £1.2bn. The Guardian. Retrieved from https://www.theguardian.com/media/2015/jun/05/global-ad-campaign-to-promote-the-uk-brings-in-12bn

Although a media source, the focus of the source is an embedded video drawing a relationship between Bond, England, and the idea of an icon.

Search: UBC Summon > James Bond tourism | Theme: Marketing and lifestyle

16. MiikeSnow. (2016, January 12). Miike Snow – Genghis Khan (official video) [Video file]. Retrieved from https://youtu.be/P_SlAzsXa7E

Music video that parodies Bond films.

Search: Youtube > James Bond music video | Theme: Re-representation

17. Planet Grande Pictures. (2012, October 19). Bond girls are forever (2012) [Video file]. Retrieved from https://vimeo.com/51783943

A possible source for how bond girls are conceptualized, portrayed in relation to the franchise (50 minutes, so would need to watch before considering assigning to students).

Search: Google > James Bond documentary | Theme: Film and franchise

18. Radatz, B. (2012, December 18). James Bond: 50 years of main title design. Retrieved from http://www.artofthetitle.com/feature/james-bond-50-years-of-main-title-design/

Thoughtful, visual–images, videos–look at film title sequences, including tropes, graphic design, and conceptual designers.

Search: Google > James Bond opening titles | Theme: Film and franchise

Datasets

I actually started the project with this search because I assumed that datasets would not be available for Bond. I searched databases for datasets on Google to determine potential sources of datasets, and then I searched “James Bond” on a number of the databases identified (ex: Catalog.data.gov, Data.un.org, google.com/publicdata/directory). Unsurprisingly, none of these produced results. I searched James Bond dataset, “James Bond” “data sets”, James Bond “GIS data” and Ian Fleming dataset on Google, believing the breadth and variety of Google to have the best potential to deliver on the niche material I wanted. There were some, two of which I listed below, but most data sets were about film costs and box office numbers (out of scope).

Datasets are challenging for this course topic because they are not visual unless already visualized, and teaching students how to engage in data visualization is out of scope of the course. However, I got by this roadblock by indicating that some students may wish to visualize data in their final assignment (if they have knowledge/initiative) and by finding visualized data. This category is a large part of the reason why Re-representation was a search theme.  

I think the most important source in this section is 20, which shows many info graphics of Bond and indicates what data could be collected and how it could be visualized.  

19. Filming locations of James Bond films. (last edited 2018, October, 22). In Wikiproject filming locations, Wikidata. Retrieved from https://www.wikidata.org/wiki/Wikidata:WikiProject_Filming_Locations#Filming_locations_of_James_Bond_films

Good for example of how to mine Wikidata and also different ways to visualize it—may be useful for students wishing to graphically depict Bond visualizations in final assignment.

Search: Google > “James Bond” dataset | Theme: Re-presentation

20. Skau, D. (2012, November 8). 20 Infographics about James Bond: Shaken, not stirred [blog post]. Retrieved from https://web.archive.org/web/20160425203845/http://blog.visual.ly:80/18-infographics-about-james-bond-shaken-not-stirred/

These infographics are a great way to observe how the franchise is visualized from the outside, what elements stand out to be graphed, and how they are depicted.

Search: Google > visualizing James Bond | Theme: Re-presentation
[The original link, https://visual.ly/blog/18-infographics-about-james-bond-shaken-not-stirred/, worked in early October, which is how I found it via Google. To complete this assignment, I had to use the Wayback Machine, which would still be viable in practice. An alternative would have been to search the site with James Bond.]

21. Jumping Rivers. (2017, September 14). Foundational data science – Data – Bond [data set]. Retrieved from https://github.com/jumpingrivers/foundational-data-science/blob/master/data/bond.csv

Source for a small bit of data, but it’s something that students wanting to try their hand at data visualization could use for a final assignment.

Search: Google > “James Bond” dataset | Theme: Re-presentation

22. Gómez, R. (updated 2018, September 13). Relations of James Bond film actors based on common appearance [data visualization]. Retrieved from: https://exploring-data.com/info/james-bond-actors-network/

Outdated because the data source, Freebase, doesn’t have the data anymore, but it’s a great example of a visualization connecting a lot of James Bond data. (Although, admittedly, it doesn’t graph visual icons of Bond, just actors and films).

Search: Google > “James Bond” dataset | Theme: Re-presentation

Grey literature

Because the nature of grey literature is that it’s not findable in more structured databases and repositories, I chose to use web search engines to find this kind of content. I briefly experimented with other search engines, but because of my successful with Google, I did not stray far. Instead of strategizing search locations I simply tried a number of search strings, related to the search themes, in Google and Google images, and then browsed results and clicked through websites. Narrowing results and selecting sources that I cited here was a bit of a challenge due to the number of results for each search, but with an idea of the topic and course in mind, I had a good feeling for what I wanted.

Grey literature initially daunted me, because I knew that government documents, health info, and white papers were not going to be relevant to my topic. Instead, after reviewing  Dean Giustini’s HLWIKI on Grey Literature I realized that many of the results that fit my search themes and provide visual content, exhibit many of the characteristics of grey literature.  

These sources are not commercially published, peer-reviewed or necessarily authoritative, accessed through a major database, and they often consisted of user-generated content, informal publishing/communication, or posts on aggregate/hosting sites. In addition, these sources generally did not fit into the other four categories of the assignment. My sources are mostly blogs, but also include works of art or school assignments (intellectual property) shared via online platforms.  

23. Zrebiec, A. (2015, December 15). James Bond movie poster analysis (Assignment – presentation slides). Retrieved from https://prezi.com/8pk5qcyqvk_v/james-bond-movie-poster-analysis/

Not the most authoritative source, but I like how concise it is and its demonstration of how to read visual elements of a poster.

Search: Google > critique of James Bond movie posters |Theme: Posters

24. RaptorVag. (2016, November 17). Archer posters for each season, sploosh! Retrieved from https://imgur.com/gallery/kbzsi

Source for Archer TV show posters, to be used for demonstrating the use of Bond in a similar genre, how its repurposed and what is communicated/perpetuated.

Search: Google > Archer posters | Theme: Poster, re-representation

25. Nordgren, P. (n.d.). Key ingredients of a Bond film [Blog post]. Retrieved from http://spywhothrills.com/formula

Thorough look at “formula” of Bond and “key ingredients” of the films. Potentially helpful for both student/instructor.

Search: Google  > motifs in James Bond | Theme: Film and franchise

26. Hannastrz. (2017, February 22). Ideology and representation in James Bond movies [blog post]. Retrieved from https://introtovisualculturespring2017.wordpress.com/2017/02/22/ideology-and-representation-in-james-bond-movies

Directly addresses course topic, gives assignment idea/example of how students may/think write for the course—could be useful for both instructor and student.

Search: Google > Visual culture in James Bond | Theme: Film and franchise

 27. Parker, D. & Fletcher, G. (2012, October 27). An Oxford Companion to James Bond (Blog post). Retrieved from https://blog.oup.com/2012/10/oxford-companion-james-bond-a-z/

Addresses the A to Z of Bond, providing some ideas for overarching (visual) themes in the franchise.

Search: Google > motifs in James Bond | Theme: Film and franchise

28. Alternative Movie Posters. (Accessed 2018, November 2). Search results for: 007. Retrieved from https://alternativemovieposters.com/?s=007

Alternative film posters that are female focused and designed with bright colour and graphic style similar to book covers—students would view these in comparison with original posters and other graphic elements.

Search: Google > critique of James Bond movie posters | Theme: Posters
[Original link, https://www.postercollector.co.uk/blog/alternative-james-bond-posters-by-mike-mahle/, worked in October but stopped loading images in November.]

29. Biddulph, E. (n.d.) James Bond memes (Blog). Retrieved from http://jamesbondmemes.blogspot.com

The blog covers many aspects of the course topic, but excels at highlighting Bond in everyday advertising and marketing, both past and present.

Search: Google > James Bond Archer poster season one | Theme: Marketing and lifestyle

Spam prevention powered by Akismet