What is Apple’s trick to being featured in movies and shows, left right and center? Apparently its not paying companies/producers to even feature its products, says the businessinsider.com. Apparently the only trick that Apple really has up its sleeve is free products and a policy that state any news is good news, and with over 42 million dollars (estimated screen time), I think its working for them.
Is this the trick to getting consumers to want your product? Put it in all the top box office movies and show how all the “hot” movie character want your product, and therefore every other person should want the latest and greatest Iphone? Apparently. With Apple a dominate player in todays worldof electronics, the company has surely found a key ingredient to product success.
Link
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1
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