Coca-Cola is an old company, with roots in every nation across the globe and thousands of products consumed every day, this company is a leader that many businesses can look up to and admire. After being the most recognizable brand for a consecutive number of years, how long can they really stay on top? With Apple emerging as the number second most recognized brand worldwide, just shy behind Coca-Cola, it’s only a matter of time, before Apple becomes number one. With Apple growing by over 58% in 2010 (Class 11 Slides), and by 129% in 2011, Apple has moved daringly close to Coca-Cola on Interbrands list.
While Coca-Cola and Apple fight for top spot, many other brands, such as Nokia and Disney are struggling to stay in the top ten, as both have recently seen a shrinking value. Both of these companies will need a revolutionary design to enable the companies to compete with the like of Apple, Google and Coca-Cola, and boost their company value to the net level
Sources
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
Class 11 Slides (Vista)
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