Posted by: | 17th Nov, 2012

Re: The NHL cancels Winter Classic game, suffers another PR disaster

Winter Classic

The NHL lockout has now had a sever effect, not only on hockey fans but on the economies of major cities but now has severely effected Detroit’s economy and the possibility for future growth. As Matt Lundy illustrates in his blog, the NHL is in a tough situation with its lockout and loss to a variety of economies. Though this article, I find it very interesting to see the effect that not only fans have because of the lockout but the effect that the NHL has on itself, as the league misses the opportunity of growth, by canceling the game.

In my opinion, and I believe the opinion of many fans, the NHL needs to fix this issue as soon as possible, due to the effect on not only fans but cities.  The Winter Classic serves not only as a major source of revenue for the NHL, but as a marketing tool, as Lundy explain the number of viewers of the Winter Classic far exceed any other games played in the season.

Sources

http://www.canadianbusiness.com/blog/business_briefings/105282–the-nhl-cancels-winter-classic-game-suffers-another-pr-disaster

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