The Altered Perception

Its nothing new, but something i thought about recently.
I recently had a chance to play a PC game called “devil may cry 4”

After playing the game, I looked up the information on wikipedia to find out more about the series.

What caught my attention was that in Devil May Cry 2, which was released for Playstation2 did a little collaboration with DIESEL ;an Italian clothing company.

In Devil may cry2, players are able to unlock costumes for their characters including ones that are designed by diesel

I would like to say that this is an interesting form of marketing to advertise products such as clothing within a video game.  In Game Advertisement is a form of advertisement that occurs within a video game. It is usually in a form of a product used or in the background of the gameplay.

In Game Advertisement has several positive effects for example reduce in production cost. For newer consoles such as Playstation3 and Xbox 360, cost of releasing a title could go somewhere about 20million per title. In game advertisement reduces the risk of coming up with a new title for producers and allow them to come up with more innovative gameplay and ideas.

I went shopping on Robson street last week and found something interesting I would like to share with everyone.

Please check out the following link

http://www.theunbrandedbrand.com/

I found the unbranded brand at a store called plenty, which is a clothing store I have always wanted to check out since I came to Vancouver.

What I found interesting about the brand was its slogan:

“The Unbranded Brand is jeans with no branding, no washes, no embroidery, no ad campaigns and no celebrities. So, all you pay for is the product! Made from top quality rope-dyed selvedge denim.”

I had never heard of the brand till then(probably because of no ad campaigns).

What amazed me about the brand was the price. The price of a pair of jeans by them was around 80 dollars without tax.

While I am not a fashion specialist, their target seems to be people who are willing to purchase a good quality pair of raw jeans at a lower price.

At the moment, they can only be purchased at plenty on Robson Street. I would like to see the outcome of their branding strategy.