The Altered Perception

http://www.nydailynews.com/lifestyle/2010/11/28/2010-11-28_forget_black_friday_spend_all_your_christmas_savings_on_a_tree_from_soho_trees_r.html

First I would you to take a look at this article.

When I read it, I was very surprised by the price the guy charges his customers for a Christmas tree. As I read through, I was starting to realize that he was actually imposing a right kind of pricing strategy for the target market he is looking at. He looks at wealthy, quality seeking Manhattan living high class people.

The article indicates that the guy has been quite successful with his business. It indicates that he has successfully employed his pricing strategy to raise the price to make some people believe that the good is worth something.

I find Mcdonald’s Japan very creative in terms of their marketing strategy.

Here’s one of their  advertisement campaign I found very interesting.

Before going into detail I would like to explain that cell phone straps are very popular in Japan, especially among youths. Many of them wear more than one straps thus it has become almost like an accessory for cell phones. Also, there has been a trend of putting miniature food.

Mcdonald’s Japan took  it as an great advertisement opportunity.

They ran a campaign in which if a person orders a meal with large fries and a large drink, they would receive one of those miniature Mcdonal’s products like burgers and fries.

It became a great hit. It was so great that people were dealing  these miniatures on internet auction websites to collect all the miniatures. At the same time, Mcdonald’s got their advertisement done because people wore them on their phones, bags keychains etc…

I was browsing through Youtube and found a new advertisement campaign by energizer.

energizerca

This is consisted of several videos of little characters representing household electronics for example; cameras and TV remote.

It is a reminder for the consumer reminding them the high quality of energizer batteries and what they are capable of doing rather than introducing a brand new product.

I have purchased a laptop recently through sonystyle.ca, which is an official online shopping website for SONY products.

It was a form of a direct distribution from the manufacturer.

I came to the realization when I got my tracking number. I tracked the package and it was shipped from Yantai, China. Where I assume their production plant is located.

Sony providing a direct distribution allows for easy product customization(I actually customized my laptop a lot), allowing more choices consumers have to make.

I felt great about being able to customize my laptop to honest. I could not find the right computer I wanted at retail locations. I was also very pleased with what they had to offer in terms of color variations. (I got a green laptop!)

As a consumer, I felt more safe to buy my laptop direct from the manufacturer than from a retail store.

Just something I got puzzled over fedex’s transportation was that I do not think my shipment had to be carried all the way to Tennessee when it was coming from China to Vancouver. 😛