The Altered Perception

http://www.nydailynews.com/lifestyle/2010/11/28/2010-11-28_forget_black_friday_spend_all_your_christmas_savings_on_a_tree_from_soho_trees_r.html

First I would you to take a look at this article.

When I read it, I was very surprised by the price the guy charges his customers for a Christmas tree. As I read through, I was starting to realize that he was actually imposing a right kind of pricing strategy for the target market he is looking at. He looks at wealthy, quality seeking Manhattan living high class people.

The article indicates that the guy has been quite successful with his business. It indicates that he has successfully employed his pricing strategy to raise the price to make some people believe that the good is worth something.