I would like to introduce another clever marketing strategy Mcdonald’s Japan has imposed recently.
Starting this year, Mcdonald’s Japan has been releasing multiple chicken products on their menu. It is said that they’re trying to appeal to consumers to be known for not only burgers but also chicken. Sole purpose of this campaign is probably to take away some of the market shares from other fast food restaurant for example Kentucky Fried Chicken.
Just as a knowledge, in Japan, people eat fried chicken for Christmas. KFC sure sells many boxes of fried chicken during Christmas season.
This year, along with their chicken campaign, Mcdonald’s Japan came up with this product.
It is a Christmas special chicken package by Mcdonald’s.
They’re priced slightly lower than the equivalent products of KFC.
I would like to see how much of the KFC’s Christmas chicken market share Mcdonald’s would be able to bite off.