The Altered Perception

I find Mcdonald’s Japan very creative in terms of their marketing strategy.

Here’s one of their  advertisement campaign I found very interesting.

Before going into detail I would like to explain that cell phone straps are very popular in Japan, especially among youths. Many of them wear more than one straps thus it has become almost like an accessory for cell phones. Also, there has been a trend of putting miniature food.

Mcdonald’s Japan took  it as an great advertisement opportunity.

They ran a campaign in which if a person orders a meal with large fries and a large drink, they would receive one of those miniature Mcdonal’s products like burgers and fries.

It became a great hit. It was so great that people were dealing  these miniatures on internet auction websites to collect all the miniatures. At the same time, Mcdonald’s got their advertisement done because people wore them on their phones, bags keychains etc…