I went shopping on Robson street last week and found something interesting I would like to share with everyone.
Please check out the following link
http://www.theunbrandedbrand.com/
I found the unbranded brand at a store called plenty, which is a clothing store I have always wanted to check out since I came to Vancouver.
What I found interesting about the brand was its slogan:
“The Unbranded Brand is jeans with no branding, no washes, no embroidery, no ad campaigns and no celebrities. So, all you pay for is the product! Made from top quality rope-dyed selvedge denim.”
I had never heard of the brand till then(probably because of no ad campaigns).
What amazed me about the brand was the price. The price of a pair of jeans by them was around 80 dollars without tax.
While I am not a fashion specialist, their target seems to be people who are willing to purchase a good quality pair of raw jeans at a lower price.
At the moment, they can only be purchased at plenty on Robson Street. I would like to see the outcome of their branding strategy.