Category Archives: Uncategorized

Marketing and Gender

I found Pili Vega’s blog post on gender market segmentation very interesting. Her article describes a new chocolate bar product, specifically made for women, and intended to deal with women’s higher « health consciousness. » She is not certain about this … Continue reading

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The success of gamification as a business practice

You have probably browsed websites such as Samsung Nation or Yahoo! Answers that had point systems, badges to earn and leaderboards to compare yourself with others. Or perhaps you tried out the FourSquare app for iPhone and earned achievements for logging … Continue reading

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Business Ethics and fiscal optimisation

Today, friends from my French university showed me a fairly shocking article from BFMTV, an important news source in France. This article, amongst others in French media, explains that Starbucks has not paid any taxes on profit in France since its … Continue reading

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Understanding present value

I was reading other people’s blog posts today and stumbled upon this article by Fred Ho, Would you choose $1000 today or $1013 in a year? In his article, Fred explains he preferred to have $1200 in a year rather than $1000 … Continue reading

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Coursera: another example of social entrepreneurship

The website Coursera, which my readers have probably heard about, is a great example of modern social entrepreneurship. It’s not about micro-finance, it’s not about helping the poor nor is it about supporting African agriculture. It deals with providing top-quality … Continue reading

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Defining social entrepreneurship

Our lecture on social entrepeneurship as well as the readings we were given prior to class got me thinking about the best way to define social entrepreneurship. As the class went on, it seemed like what I had been reading … Continue reading

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The deception of trickle-down economics

In an article written for Business Week, Josh Tyrangiel tries to defend income inequality in the United States by bringing up the concept of “opportunity”. This article, titled The Inequality Incentive claims that inequality can be beneficial because it incentivizes people … Continue reading

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WhatsApp claims to replace texting on smartphones

An article published by the student association I’m a part of, Inside Electronic Pipo, inspires this blog post. It’s a short article about WhatsApp, an iPhone and Android application that allows people to send messages to other users of the … Continue reading

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Apple Maps : the downside of the new iPhone 5

  With the release of the iPhone 5 and iOS 6, Google Maps has been removed from every iPhone, and replaced with Apple’s new Map service. Apple had been working on this for quite some time now, but Apple Maps … Continue reading

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Business Ethics: Are workers “stakeholders” or “factors of production”?

Note: This article was made as I had just enrolled in COMM101 after dropping another course. I was not aware of blog post guidelines at that time, which explains the length of this article.   For my first blog post … Continue reading

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