The Race for Micro DSLRs Begins

This summer, Sony introduced a new genre of digital slrs (single reflex cameras.) Their newest innovation, the Alpha Nex-3 and Nex-5 are the world’s smallest cameras with interchangeable lenses. So why is this such big news you may ask. It’s because these “micro” slrs can be a possible product that can fill an unexplored gap in the digital camera industry. Currently the market of digital cameras are divided between casual point and shoot cameras and the advanced digital slr cameras. Although there are entry model slrs, they still seem to be a little too intimidating for the average beginner to step his/her photography up to the next level. Through the introduction of micro “slrs” which stand inbetween the point and shoot and dslrs, it is targeted towards beginners looking for a multi-functioning camera while exploring dslr qualities or dslr users looking for a smaller second camera which has superior quality over a regular point and shoot. After purchasing one for myself as a second camera, I quickly fell in love with the convenience and high quality photos it provides. I found that I was using it quite often but the Nex-5’s role did not clash with my high level dlsrs role of taking serious photography. I think the introduction of “micro” dslrs to the camera market was a great method of catching indecisive consumers looking for a multifunctional, yet high quality camera.

http://www.sony.ca/view/press_900.htm