The BMIphone

The BMW and Iphone are both strong brands in their market. What if these two powerful brands merged to make a product which combined both BMW’s classy motorcycles with Iphone’s amazing utility. BMW is set to announce a new concept model full electronic scooter at the 2010 Paris Motor Show. Whats so amazing about this new electronic scooter? Well BMW collaborated this scooter with the powerful Apple Iphone, Your smart phone will serve as an ignition key, navigation, radio and of course your phone. The idea of merging brands is a double edged sword. Often when brands merge, they fail to improve each other’s strengths. However in this merged product, BMW utilizes the iphone’s  electronic ability where as apple uses BMW’s classy brand recognition which matches Apple’s brand placement. I think this is a creative and effective method of advertising and innovative a new market in both scooters and smart phones.