In late 2013 there were nearly 88 million shipments of smartphones going into China, for the American smartphone giant the IPhone this could be their chance to finally crack into the China smartphone market like it has in North America. As Rosemary Westwood talks about in the blog China’s Apples Clone, a copycat called Xiaomi has emerged in the China smartphone market with a cheaper and more affordable for the average normal person living in China and Japan.
Xiaomi smartphones are more reasonably priced than most of the North American giants, the Samsung S4 is priced at $617 while the cheapest Xiaomi phones is retailed at $133. Xiaomi appears to have taken the lead ahead of Samsung and Apple in the China and Japan market but other countries looking to get in on the newest smartphone are cautionary to jump into the project. Investors have voiced concern regarding the delivery times for the phones as most consumers want their product here sooner than later and Xiaomi is a 1-2 week delivery time.
Rosemary states that Xiaomi is still a small company and has time to grow and fix the glitches that investors are cautious about. Xiaomi has already gained control over the largest smartphone user capital the potential for the company is endless.