It was recently announced by newly appointed creative director of fashion house Yves Saint Laurent Hedi Slimane that he plans to change the company’s name from Yves Saint Laurent to Saint Laurent Paris. This major change to an iconic brand name has critics questioning Slimane’s motive. Although many are quick to speculate fashion/political reasons for this change to the […]

                       In the world of soft drinks it can be stated that the fiercest rivalry is between Pepsi Co. and Coca Cola. The point of parity between these two soda giants is that they both produce brown, carbonated, sweetened beverages, though most cola die hards […]

According to this Globe and Mail article by David Parkinson, many major tech companies such as Microsoft, Apple and S&P have either introduced or substantially increased their dividends (money payed by the company to their shareholders via cheque) over the last few years. A sector once known for their high spending on marketing, research, product development, etc. to […]