Baking Up Business

I was thrilled to finally read a post written by a fellow classmate that discussed my favourite topic – you guessed it – bakeries!  In My Le’s post on differentiated products, she introduces a friend’s company named Bridal Cookies, a bakery that specializes in making exquisite wedding-themed cookies. Upon visiting the company website, http://www.bridalcookie.com/, I instantly fell in love with the incredible detail, creativity, and craftsmanship that goes into every single cookie design. All it takes is a single glance to realize that these decorated, sugary treasures could really just sell themselves.

That being said, Bridal Cookies has established an extremely impressive online presence that is perhaps the most important factor in their growing success. Since the company is an e-Commerce retailer, they have implemented a number of services to reduce the risk of making high-volume and thus relatively expensive online purchases. They offer a 100% Satisfaction Guarantee and 24/7 customer support. Customers are able to chat either online or over the phone with a knowledgeable service representative at any time from any country in the world.

As for the cookies’ prices, I find them quite reasonable, even surprisingly so, for such labour-intensive products of astounding uniqueness and quality. Customers are also able to order free samples of their choice, and although shipping costs are not covered for the free samples, 50% of shipping fees are covered by Bridal Cookies for any regular purchase. There are several other free services available to customers, including free wrapping or packaging with ribbons, personalized cookie writing or monograms, and personalized thank-you tags. Customers also have the option of sending in their own customized designs or printing actual photos on the cookies, creating an edible wedding favour that is truly one of a kind.

The website has pages dedicated to positive testimonials from satisfied customers from all around the world, and it’s no surprise, seeing as how Bridal Cookies has managed to mitigate almost every area of potential concern. For example, the cookies can even be made using Halal ingredients upon request. In addition, they ship their products worldwide and provide order confirmation and tracking information. The cookies are able to stay fresh for up to nine months (convenient for any last-minute changes), but orders are nonetheless shipped 24 hours after the cookies have been made. Issues of product breakage are addressed swiftly; however, breakage is claimed to be an extremely rare occurrence.

Bridal Cookies has a Twitter account, a corporate blog, a YouTube and Flickr channel, and a significant following on Facebook, with over 9,000 “Likes” on their Facebook page. Not only that, but customers can also sign up to be on their e-mailing list in order to receive more promotions, special offers, and regular updates. Product, promotion, price, and place – this company has nailed them all.