Rogers Media has become the link between Next Issue Media and Canada, making the previously U.S.–exclusive digital magazine service available to Canadian customers. Next Issue Canada is a subscription-based app for tablet devices which will give users access to more than 100 leading U.S. and Canadian titles – all in one place. For $9.99 a month, readers gain access to a plethora of monthly magazines, including The New Yorker, Rolling Stone and TIME. Paying $14.99 a month will also grant subscribers access to weekly publications.
Next issue is a tablet-based app that offers a Netflix-like service for magazines.
In striking this partnership with Next Issue Media, Rogers Communications Inc. has created a value proposition that Canadians cannot refuse. They are offering a desirable and previously unavailable service, granting access to hundreds of magazines annually for the low cost of six traditional print subscriptions. Most importantly, this service is convenient. All of the content that is made available online for free has been packaged together in a user-friendly interface for the convenience of the subscriber. This is Rogers’ main selling point, and the reason why this agreement will be profitable for both parties.
I liked how you made cost comparisons to give some idea as to how cost efficient it is. Overall, a nice and concise article.
Interesting point of view combined with subtle vocabulary points this article in a surprisingly successful direction. Very clever word play in the title.
Concise and well written. It’s good to see the sort of entrepreneurial spirit that comes from this sort of deal.