TELUS Corp. announced on Friday that it added 2,000 more customers on contract in the third quarter than was forecasted. The other two dominant Canadian competitors – Rogers Communications Inc. and BCE Inc. – both fell short of their estimates. Moreover, the Commissioner for Complaints for Telecommunications Services showed in its annual report that complaints about Rogers and Bell rose by 32% and 42%, respectively, while complaints about TELUS dropped by 27%. This begs the following question: what is its secret?

The answer lies in TELUS Corp’s highly acclaimed corporate culture. The company has distinguished itself by creating a positive and effective group dynamic in its workforce. The values that have been instilled into each employee have earned TELUS a competitive advantage and enhanced its overall performance. TELUS Corp’s impressive customer retention and turnover rate is due in large part to one of its cultural strategies – putting customers first, as exemplified by its YOU campaign.

Another way that the corporation has distinguished itself is by letting their employees work from home, or anywhere that is most comfortable for them. This has earned TELUS an 80% team engagement score and placed it in the top 1% globally. Finally, TELUS has made a commitment to “give where we live” by donating to charities and volunteering in the community. All of these examples of the company’s corporate culture produce positive results, as employees and customers alike are made happy through the company’s moral principles.