Tag Archives: CSR

Telus Corp’s future is friendly – and full of success

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TELUS Corp. announced on Friday that it added 2,000 more customers on contract in the third quarter than was forecasted. The other two dominant Canadian competitors – Rogers Communications Inc. and BCE Inc. – both fell short of their estimates. Moreover, the Commissioner for Complaints for Telecommunications Services showed in its annual report that complaints about Rogers and Bell rose by 32% and 42%, respectively, while complaints about TELUS dropped by 27%. This begs the following question: what is its secret?

The answer lies in TELUS Corp’s highly acclaimed corporate culture. The company has distinguished itself by creating a positive and effective group dynamic in its workforce. The values that have been instilled into each employee have earned TELUS a competitive advantage and enhanced its overall performance. TELUS Corp’s impressive customer retention and turnover rate is due in large part to one of its cultural strategies – putting customers first, as exemplified by its YOU campaign.

Another way that the corporation has distinguished itself is by letting their employees work from home, or anywhere that is most comfortable for them. This has earned TELUS an 80% team engagement score and placed it in the top 1% globally. Finally, TELUS has made a commitment to “give where we live” by donating to charities and volunteering in the community. All of these examples of the company’s corporate culture produce positive results, as employees and customers alike are made happy through the company’s moral principles.

BC Hydro jolts companies into action through Power Smart campaign

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BC Ferries has become the most recent company to partner with the BC Hydro Power Smart program, with aims to implement more energy-efficient methods to manage its business. In the past year, BC Ferries has saved enough energy to power 31 homes through its lighting and heating retrofits. Becoming more socially and environmentally responsible has become the goal of an increasing amount of businesses, as they look for more sustainable energy management strategies.

Fortunately, BC Hydro makes the switch to sustainability as easy as it gets. Not only does the company lead by example through their environmental responsibility, promotion of resource conservation and commitment to clean energy, but it also provides companies with workshops, rebates and other resources to encourage them to have a positive impact on the community while saving energy and money.

This idea of corporate social responsibility is being adopted by more and more companies who aim to benefit society and create shared value through the running of their business. BC Hydro should be commended for providing so many incentives for companies to get on board this positive movement through their various promotional events, such as the Power Smart Energy Challenge. The Canadian energy giant should certainly be recognized as one of the leaders of a brighter, greener future.