The ads are due to arrive on Instagram, but they’re arriving in style. Instagram is planning to begin slowly, in one country, with select brands and one format. The photo sharing app says that it hopes to make the Instagram experience more enjoyable through the use of stylish, beautiful advertisements meant to capture the viewer’s eye, not pester and alienate users. The ads can be hidden if the user desires, although since the early opportunities for advertising are only given to brands and companies that are already a part of the Instagram community it is unlikely that they will be hidden. The relationships soon to be formed between the advertising brands and Instagram is sure to be beneficial for both partners. Instagram is generating revenue and the companies are getting the opportunity to broaden their customer base and reach a new segment of the consumer market. The companies can work to solidify customer relationships through these ads and increase sales. This relationship between Instagram and the advertisers is a mutually beneficial business partnership, in which Instagram has opened a new revenue stream and the brands have the opportunity to open new channels to form new relationships with new customer segments.

Links:

http://marketingland.com/instagram-seeks-to-learn-from-facebooks-ad-missteps-58433

http://www.pcworld.com/article/2052320/twitter-appears-to-have-dodged-facebooks-mobile-problem.html