First off, what is social responsibility? It is commonly defined as “an ethical theory that any entity has an obligation to act to benefit society at large.” At Kellogg, work is being done to help individuals directly as well as the world at large. They aim to give over one billion snacks and breakfasts to families in need by 2016, hoping to help reduce world hunger. As a member of the Consumer Goods Forum (CGF), they are a part of a pledge to have zero net deforestation by 2020, meaning that for every tree cut down, another is planted. Their commitment to the global community starts with their supply chain, which is free of forced labour and all employees are paid at least minimum wage. Goals set by Kellogg include reducing energy and water use and greenhouse gas gas emissions by 15-20% from 2005 to 2015, and decrease wastes sent to the landfill by 20%. This commitment to the global community is an essential component of sustainability. Imagine a world in 200 years if no companies were willing to be sustainable, and ask yourself if you’re okay with your grandchildren living there.
http://crr.kelloggcompany.com/en_US/corporate-responsibility/environment/sustainable-packaging.html