Method is an all natural, eco-friendly cleaning product company that has successfully marketed itself to being one of the largest cleaning product producers in the world. It began by positioning itself as a natural alternative to harsh chemical cleaners, raising awareness to environmental issues and providing a practical solution. As the market shifts towards more sustainable and environmentally aware companies, Method finds itself in the profitable position of its consumer base expanding. With new product design to be more appealing to the aesthetic customer, and new packaging made out of recovered “ocean plastic,” Method has found its niche as a sleek, stylish brand with environmentally friendly products. In 2007, Method was certified as a B Corp company, which is the equivalent to a Fair Trade certification to coffee. This is something that can be added to marketing to increase sales. In 2012, Method joined forces with Ecover, creating the largest green cleaning company in the world. This means that Method can use Ecovers factories in Europe, saving on shipping from America, they can sell in more countries, and can springboard off Ecovers already massive brand name. This partnership is extremely profitable, and will only increase the consumer base for the already well established Method.