https://blogs.ubc.ca/melodylin/2013/10/07/tim-hortons-vows-faster-service-to-fend-off-rivals/

It is stated in this post that Tim Horton’s can only continue to be a leader in the fast food market if it can cut down on wait times both at drive-throughs and in restaurant. I believe this to be too general of a statement when considering the Canadian icon’s reputation. The only reason the lines are so long is because people are willing to wait for their food, showing that the quality is worth the wait. While it is true that the threat of substitutes is increasing, Timmy’s has a loyal customer base that should keep the business a leader in this industry. It was said that the company offers too much variety of products, while at the same time saying “stand-out” items need to be introduced. This is slightly contradictory; why waste resources on a whole new product rather than simply become more efficient at producing existing ones? Tim Horton’s has become a Canadian classic, and while there may be areas to improve on, I do not think the company will be going anywhere anytime soon.