Tag Archives: comm101

Nike runs off employees, not just shoes

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Nike, Inc: a powerful, innovative, dominant company on the leading edge of sportstechnology. How does it manage to stay in this position year after year? In a word: culture. All employees believe in the company and its values, and believe that there is something in Nike that needs to be protected; a secret of success. What is not so widely realized is that it is the employees themselves that are the secret to success. Most employees at Nike stay with the company for decades, building upon each other and working together. Stories are told about the founders and how they created this giant from nothing, and employees revere their employers. They are a part of something great, and know it. The company uses its history to create the future; from the past, they created the eleven maxims that guide the

company, principles such as “It is our nature to innovate” and “We are on the offense — always.” Nike conducts employee surveys to keep in touch with its 40,000+ employees and ensure that they are still in touch with the principles as they were when they were hired. With this level of commitment to the Nike culture, there is no doubt that Nike will remain a huge player for years to come.

Links: http://www.corporateculturepros.com/2013/06/strong-organizational-culture-how-nike-drives-innovation/

http://nikeinc.com/pages/history-heritage

Re: Scotiabank’s new hockey-themed credit cards appeal to the true blue Canadian in each of us

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https://blogs.ubc.ca/kristinab/2013/09/29/scotiabanks-new-hockey-themed-credit-cards/

Scotiabank’s marketing strategy is, as expressed in the referenced post, a solid plan for increasing the interest of consumers. The option of being able to choose a hockey team to support on your credit card will entice many Canadians to start using Scotiabank. While Capital One bank already has a customizable credit card option, Scotiabank has gone a step further to align themselves with Canadian values. Other banks may try to copy this idea, perhaps by representing other sports leagues, but as Scotiabank was the first to advertise this scheme, it has the first in market advantage. As the official bank of the NHL, Scotiabank also has an opportunity to grow in the United States, where it currently only serves corporations and not retail or consumer deposit. Combine this fact with the fact that Scotiabank is the third largest bank in Canada as well as being the world’s seventh strongest bank (2013, Bloomberg Markets), the opportunity for American growth is astounding. This opportunity is grounded in this new marketing strategy, and could launch Scotiabank to be a worldwide leader in banking.

Links:

http://www.gbm.scotiabank.com/AboutUs/AB_Awards_Rankings.htm

http://www.scotiabank.com/global/en/0,,6183,00.html

 

A new method for cleaning

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Method's methods

Method is an all natural, eco-friendly cleaning product company that has successfully marketed itself to being one of the largest cleaning product producers in the world. It began by positioning itself as a natural alternative to harsh chemical cleaners, raising awareness to environmental issues and providing a practical solution. As the market shifts towards more sustainable and environmentally aware companies, Method finds itself in the profitable position of its consumer base expanding. With new product design to be more appealing to the aesthetic customer, and new packaging made out of recovered “ocean plastic,” Method has found its niche as a sleek, stylish brand with environmentally friendly products. In 2007, Method was certified as a B Corp company, which is the equivalent to a Fair Trade certification to coffee. This is something that can be added to marketing to increase sales. In 2012, Method joined forces with Ecover, creating the largest green cleaning company in the world. This means that Method can use Ecovers factories in Europe, saving on shipping from America, they can sell in more countries, and can springboard off Ecovers already massive brand name. This partnership is extremely profitable, and will only increase the consumer base for the already well established Method.

Links:   http://methodhome.com/methodology/humanifesto/

http://methodhome.com/methodology/our-story/we-are/

The ads are coming to Instagram

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The ads are due to arrive on Instagram, but they’re arriving in style. Instagram is planning to begin slowly, in one country, with select brands and one format. The photo sharing app says that it hopes to make the Instagram experience more enjoyable through the use of stylish, beautiful advertisements meant to capture the viewer’s eye, not pester and alienate users. The ads can be hidden if the user desires, although since the early opportunities for advertising are only given to brands and companies that are already a part of the Instagram community it is unlikely that they will be hidden. The relationships soon to be formed between the advertising brands and Instagram is sure to be beneficial for both partners. Instagram is generating revenue and the companies are getting the opportunity to broaden their customer base and reach a new segment of the consumer market. The companies can work to solidify customer relationships through these ads and increase sales. This relationship between Instagram and the advertisers is a mutually beneficial business partnership, in which Instagram has opened a new revenue stream and the brands have the opportunity to open new channels to form new relationships with new customer segments.

Links:

http://marketingland.com/instagram-seeks-to-learn-from-facebooks-ad-missteps-58433

http://www.pcworld.com/article/2052320/twitter-appears-to-have-dodged-facebooks-mobile-problem.html