I agree with Yasmin Bendror’s blog in which social media is a game changer for businesses. With Americans spending on average of 37 minutes or more on social media, a higher time-spend than any other major Internet activity, including email, they will be more susceptible to hear about products and services. I believe that companies can reach their target market more often and be able to get feedback more quickly and more easily. In addition, another benefit of social media is that companies can connect with their customers after their purchase, to strengthen their customer relationship. Companies can be more easily accessed as well as their customers because customers can receive updates, promotions or earn special discounts, which help the company grow. Although businesses are quick to approach social media, “businesses that use social media as part of a planned corporate approach are 1.5 to 2 times more likely to anticipate revenue growth than ad hoc users”. Therefore businesses should have a strategy for social media and make it more effective. Overall, the number of people accessing the Internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years. This reinforces how much it is becoming a huge part of everyday life; therefore businesses should invest time, money and effort into social media.